5 Thoughts on USC and UCLA’s move to the Big Ten

Money was the #1 factor for the Big Ten with this move

If you haven’t gotten that college football is purely money-driven, then you haven’t been paying attention.

USC (especially) and UCLA own the LA-California tv market, which is one of the top markets in the country, so it is easy to see why Kevin Warren would make a move like this.

The Big Ten wants to own all of the major tv markets around the country, and now that they have expanded their reach to the West Coast, they seem to have done just that.

The Big Ten now owns the Los Angeles-California tv market (USC and UCLA), the Chicago-Illinois tv market (Illinois and Northwestern), the New York-New Jersey tv market (Rutgers), the Philadelphia, Pennsylvania tv market (Penn State), the Detroit-Michigan market (Michigan, MSU), the Maryland-Washington D.C. tv market (Maryland), and the Minnesota tv market (Minnesota), some of the top markets in the United States.

Basically, there is no way the SEC can match the money potential of the Big Ten, no matter what teams they add in the future.

The Big Ten is still a business, and businesses are in business to make money. That’s their #1 goal. For the Big Ten, money takes top priority over academics and sports.

The Big Ten’s media market now stretches all across the country to both the East and West Coast, and, they definitely aren’t done poaching.